EnergyShift media / editorial team
Bring new wind to the energy industry.
We have a goal but no regular tactics, even no correct answer.
Cut through an unknown path and leave a trail.
What is EnergyShift？
Here is an interview with those working on EnergyShift.
The media handles anything related to the energy business, including electricity liberalization, climate change, technologies, electric vehicle, and storage batteries.
Some say that it is surprising that such professional and rich contents are open for anyone.
The special feature is the original articles written by the editors who have been involved in the industry for many years. The industry news selected every day is also a must-see. Furthermore, the media hosts dialogue events with famous people.
Kubota (Kubocchi): Product manager at EnergyShift. Experienced starting a business three times and currently serves as CEO of a new business consulting company.
Fujimura (Tomosan): Chief editor at EnergyShift. Involved in the report on solar power generation since 2009 and has expanded his coverage and writing to renewable energy and general power system reform.
Iwata (Gantaro): Collecting curation articles to distribute and in charge of the management of original articles. Previously worked at a real estate company and was responsible for brokering rental properties.
Motohashi (Motosan): In charge of planning original articles and draft checking. Joined when worked as a freelance journalist on environment and energy.
Everyone has a chance and can contribute to boosting the industry's business.
―How was EnergyShift established?
Tomosan: It started with the president's hope to create media on renewable energy to contribute to a sustainable world. The media promotes new entries into the energy industry and accelerates decarbonization. In the world, the risk of climate change influences investment destinations, and decarbonization is ongoing day by day due to price destruction of renewable energy.
Gantaro: Therefore, the contents are suitable for those who are looking to enter into energy-related businesses as well as those in the industry. I'd like to recommend it to those working on new businesses. I hope they boost the energy industry from various aspects.
―What are you currently working for?
Kubocchi: EnergyShift is roughly divided into three sectors, which are app development, marketing, and editing. I'm in charge of the management of app development and also marketing including overall branding, ad operations, and event planning.
Tomosan: I'm working as a chief editor and is responsible for anything related to editing, including the arrangement of writers, interview appointments, and sometimes even writing. I'm also doing proofreading and recently focusing on cost management.
Gantaro: I'm doing mostly administrative issues, such as the management of number of views, number of comments, requests of draft writing, payment, and schedule. I'm also looking for contributors, preparing requests, accompanying interviews, selecting curation articles, proofreading of original articles, and setting up events.
Motosan: I sometimes look for authors, negotiate with and request to them, and sometimes interviews by myself, or writing drafts. Gantaro uploads the article based on the draft I have gone through proofreading, editing, and rewriting.
Build the foundation of Japanese renewable energy.
―I'd like to ask you two (Gantaro and Motosan), who are relatively young in the company. Is there anything unique or impressive about this team?
Gantaro: In the early days, I worked so hard for scheduling the production of original articles. I summarized and proofed the necessary data, but found my mistakes one after another, because I was in so hurry... Eventually, the distributions were barely in time, but I don't want to experience it anymore. That's why I'm now making efforts to upload by the day before. I think I can interview with desired people and network with famous people just because I'm in this team.
Motosan: I've been in this industry for a long time, but I think this team is special because we can interview whatever we want and publish it towards the world. Climate change and energy issues are not so popular in Japan except few conscious people, but if you look around the world, it's completely different. Japan has left behind. I'm working to change the situation. I hope to build the foundation of Japanese renewable energy.
Have a flexible theme and a stable axis even against the CEO.
―What have you been particular about or been conscious of?
Kubocchi: At first, I had a mission to turn the media into a new business. Setting up a new business is very difficult and people with such experience would rather be independent. But I was asked to establish a new business. Sometimes I had to say NO to what the CEO said. However, I have set what I should do as a stable axis upon execution of that mission.
Tomosan: First of all, I had two choices about the purpose of the media, whether to make people interested in energy, or to make a key person in this niche industry who can spread renewable energy alone. I chose the latter policy at first. As more and more experts (famous people related to energy) are joined and reached 50 people, we decided to plan an article that could have comments from them. Now I'm thinking to write articles that resonate with people who don't know about the industry, but hope to earn money. I've been conscious of changing the theme flexibly depending on each target.
CEO is the Pirate King?
―What do you think the most characteristic of the company?
Tomosan: It's being freedom and having clear responsibilities. You know it's hard to assume responsibility.
Gantaro: The company is lively. I think there are only gentle people here. I feel so even more because I experienced a harsh environment in my previous job... As for the office, there are food and drinks as well as smoking areas, and overall, it's quite sophisticated. I cannot say much because I'm not deeply into the company's affairs, but I have the impression that the company is clean and does not engage in anything that is or seems bad.
Motosan: This company looks like the pirate ship in ONE PIECE. The CEO is, so to speak, Monkey D. Kanchan. (Kanchan is nickname of the CEO) Isn't it nice? Just as Luffy has a clear goal of becoming the Pirate King, each one of us has a goal. We are executing our mission in this same place with sometimes conflicting with each other due to the flat organization. It is one of those called teal organizations. The advanced system is much interesting.
Kubocchi: Everyone can do what they want. Whether doing or not doing depends on the person, and if you are passive, you will not achieve any results. It is a good point and, at the same time, the difficulty of this organization. If you are just doing it because you were told to do so by someone, you cannot produce good results. The question is how much you are active and have a sense of ownership. I think that is the characteristic of this organization.
Each person is a key person.
―What has changed since Motosan joined?
Tomosan: The work has got easier, because I was the only person for editing. He has a wide network and we can count on Motosan when we are in trouble.
Gantaro: He knows so many people. It's like he has a 4D pocket from which people come out.
Tomosan: When I need a simple story, he always says, "Shall I write some for you?" "―Can you edit them as well?" "OK, no problem."
―What kind of person is Gantaro for you all?
Tomosan: Although he actually desired a different work, he is working on proofreading so precisely. He is also good at managing progress. It is very helpful for us all that he reminds with enough time.
Kubocchi: He perceives what I want to say without saying everything. He has some things he wants to do, but he's positively doing what he needs to do now. Such works will be surely appreciated and I think he will get his desired tasks in the near future.
―What kind of person is Kubocchi?
Motosan: Media like this or industry papers often tend to be loose, but his presence makes the whole thing somewhat strict.
―Like he has a stable axis?
Gantaro: Exactly. I think I should learn from his example.
Kubocchi: I'm just doing my work.
Motosan: We are used to promising orally in this industry. Recently, we published a book, but we made a contract after it was published. Therefore, it's so surprising and grateful that he is so strict.
―Well, how about Tomosan?
Gantaro: I ask him when I have trouble in editing. Whether I'm in trouble or not, I can feel secure just having him aside. He replies as soon as I contact him, and he is willing to do the final check even if he is the chief editor.
Motosan: He'll even host the upcoming event.
Tomosan: I will do anything.
―At last, what is the role of another editor Komoyan, who is not here today?
Tomosan: In the original article, planning and theme are important. He thinks with great care about how we can make the articles good and interesting. Requests for interviews of his interesting projects are easier to be accepted. He can even write in case of trouble as well as respond to emergency situations. He is such a person.
Motosan: He's a professional of media and always inspires me.
You never think "too much". There's no answer and no end.
―What was the hardest thing you have ever experienced?
Tomosan: Personally, it was the launch period. The media was officially released in June 2019 and prior to that, we had discussed how we should be as media with the management team on weekends over half a year. As we had a repeated trial and error after launch, it was very tough to start from scratch. Our discussions lasted until we were all satisfied.
Kubocchi: The hardest time is just now. I know it's also hard to form the outline, but the way to make it is somewhat decided. What we have to do is just working on. However, now I have to grope in the dark where there's no answer on how to achieve the goal. I don't even know there's a certain method. Is it possible to find it? It's unknown and that's why it's so difficult.
Gantaro: How can the media recover the investment? What are the indicators? I feel uncomfortable that I cannot get numerical indicators. Because I haven't been in the industry for a long time, it's still hard to judge what's right and what's wrong. I'm also groping in the dark.
Reaction becomes motivation.
―What is your motivation and when do you feel rewarding?
Tomosan: We are still far away from the goal. I think I can feel rewarding when we can achieve it. I'll do my best for that.
Gantaro: When I found the numbers grown. It's interesting to see what themes or contents the readers are interested in. The others are small things, but I feel relieved that the schedule and the tasks have gotten stable.
Kubocchi: The most rewarding thing is to see the users who saying "I'm always reading" or "I like it". Realizing the users' pleasure is the best.
Make EnergyShift a part of common knowledge.
―Do you have anything you want to focus on in the future?
Motosan: I want to do more interviews when I have time. It's important to meet people. My goal is the media consist a part of common knowledge so that everyone recognizes the needs to associate with us.
Gantaro: I wanna go outside. It is the urgent need. Go out and connect society with the company staff like a bridge.
Motosan: It'll be easier if one more person joins.
Need someone with curiosity, like Motosan.
―What kind of people do you want to participate in?
Gantaro: Someone like Motosan. Someone with editing experience, has a wide network, can writing on his own, and can introduce people to interview, when necessary. I want to be surrounded by people like Motosan.
Motosan: You wanna just give your tasks over to them, right?
Gantaro: No, no, no! I just want to learn through being connected with people like you!
―Finding people like Motosan sounds rather difficult.
Gantaro: Well, yes. First of all, he needs to have a curiosity about people and energy.
Tomosan: That's right.
Motosan: I think curiosity is the most important here.
Gantaro: And he needs to be good at managing the schedule.
Motosan: Because I'm actually not good at that... Then, maybe someone who can manage the schedule.
Gantaro: Then, I'd be no longer needed as a progress manager!
Motosan: Yes! You can leave it to that person and go out for other tasks.
Tomosan: The person with a good skill of camera is also needed. We take pictures in our interviews.
Gantaro: Ah, Kubocchi. I'll accompany Motosan at the next interview, so please take my tasks on that day.
―Don't assign your tasks here. (with laughing)
Gantaro: Just remembered that when told about the camera! Because I need to take pictures in the interview.
―What is your final goal? I saw your recent release notifying that the number of downloads has exceeded 10,000. What is the current situation?
Kubocchi: Although only half a year has passed and it's still in the start-up stage, our goal is to become the top media in Japan's energy industry.